For improvement of steganographic embedding data into an image must implement generalized models and methods of embedding data into images to further embedding process adaptation as a whole. In the article the generalized methods of not adaptive and adaptive embedding data into images were analyzed. The structural models of the information embedding processes into image were given. https://safeersappliancers.shop/product-category/siemens-gi11vaf30-iq500-56cm-wide-integrated-upright-in-column-freezer/